Discover Dudley

People are being encouraged to ‘shop, visit and explore local’ as part of a new campaign supporting borough businesses and tourist attractions.

At the start of the pandemic people were asked to stay at home to prevent the spread of coronavirus and help protect the NHS.

Now, with lockdown measures gradually being eased, Dudley Council bosses are urging residents to stay local when shopping or enjoying leisure time to help get the borough economy back on its feet.

The call comes as part of the Dudley Deal, an informal agreement between the council and anyone who lives, works or runs a business in the borough.

As part of the Business Deal strand, the local authority pledges to cut red tape to make it easier for borough businesses, with residents asked to do their bit for the “Dudley pound” by shopping locally.

For more information on the Dudley Deal, go to

When shopping, visiting or exploring Dudley, please play your part to protect Dudley borough. 

  • You must not meet in a group of more than 6, indoors or outdoors.
  • Wear a face covering in indoor settings
  • Follow social distancing guidelines in shops, bars and restaurants
  • Be prepared to provide your details for NHS Test and Trace

Stourbridge canal towpath image credit Phil Riley.